I hear it all the time from my attorneys "How can I be number one on Google?". They want to exploit the internet to market themselves. They want to be found online - they are interested in inbound marketing.
Inbound marketing is about interacting "many to many", focusing and promoting yourself
Teambuilding activities, while being fun and unusual, have a dynamic impact on productivity, culture, teamwork and creativity -- when they are well conceived and executed. The trick is to carefully plan and design your exercises, just like any other firm project.
As video becomes an increasingly common feature of law firm websites, more and more legal marketers are becoming conversant in how to make effective and engaging videos. On Tuesday, July 27, the LMA Baltimore City Group met in BlueRock Productions' studio (against the background of the video
In response to client demands for predictable legal fees, corporate law firms are rethinking how they price and deliver legal services and are exploring Alternative Fee Arrangements (AFAs).
On Wednesday, May 19th, an energetic group of legal marketers gathered at the Grand Hyatt in Washington DC to hear an experienced panel discuss the ins and outs of building an experience database. The panelists-Yolanda Cartusciello (Debevoise & Plimpton), Monica F. Ulzheimer...