Attorney biographies are the most significant pages on a law firm's website. That's not me talking-that's what prospective clients say. According to the Wicker Park Group, in fact, 90% of general counsel agree that attorney bios are the most important pages.
This shouldn't be a revelation. In
On October 6, our Chapter put on a half-day program for our members that consisted of two different but equally engaging portions.
First, keynote speaker John Plank, a well-known presentation coach, shared with the audience his tips and guidelines for making presentations and public speeches.
I hear it all the time from my attorneys "How can I be number one on Google?". They want to exploit the internet to market themselves. They want to be found online - they are interested in inbound marketing.
Inbound marketing is about interacting "many to many", focusing and promoting yourself
Teambuilding activities, while being fun and unusual, have a dynamic impact on productivity, culture, teamwork and creativity -- when they are well conceived and executed. The trick is to carefully plan and design your exercises, just like any other firm project.
As video becomes an increasingly common feature of law firm websites, more and more legal marketers are becoming conversant in how to make effective and engaging videos. On Tuesday, July 27, the LMA Baltimore City Group met in BlueRock Productions' studio (against the background of the video