Meet Your 2017 Mid-Atlantic Regional Board

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Helena Lawrence
President, 2017 LMA Mid-Atlantic Regional Board
Senior Marketing & Business Development Manager, Orrick
hlawrence@orrick.com

Helena provides strategic guidance, thought leadership, project management and process improvement, for client service, business development, sales, practice and marketing initiatives for Orrick’s Cybersecurity & Data Privacy Group. She works with lawyers across 16 offices, in nine countries, on three continents to create go to market strategies, client retention and growth plans.

Helena first became involved with LMA by joining Capital’s Communications Committee in 2010 and then joined Capital’s Programming Committee in 2013. Her first board position was as Capital’s Member-At-Large and in 2016 she served as Capital’s President-Elect. Helena also participated as a judge in the LMA New England 2016 Your Honor Awards. 

Born and raised in California, Helena took the road less traveled and it lead her to Washington, DC. She currently lives in Arlington, Virginia’s Courthouse/Clarendon neighborhood and enjoys going for long runs along the Potomac and taking weightlifting classes at her neighborhood gym.  

 

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Debbie Leitner
President Elect,
2017 LMA Mid-Atlantic Regional Board
Practice Management - Environment, Climate, Workplace Safety, Katten Muchin Rosenman
debbie.leitner@kattenlaw.com

At Katten Muchin Rosenman, Debbie recently transitioned into a practice management role working with firm leadership regarding the management and operations of practice groups to drive the strategic and profitable growth of the Firm. 

Debbie has been on the Capital Chapter board for two years and was involved in committees prior to joining the Board. She has been an LMA member since 2010 when she entered the legal marketing industry, and quickly became involved by regularly attending programs, networking and volunteering. In 2012, a team she led won the National Your Honor Award for the Events category – a wonderful recognition!

Originally from New York, Debbie has lived in Washington, DC for more than 12 years. She and her husband moved to London for graduate school and then accepted jobs and stayed there for nearly five years.  They are avid travelers and aim to travel outside the United States at least two times per year. They welcomed their first child, a baby boy (TJ), in April and have already applied for his passport with the aim of taking him to Europe shortly after his first birthday. 

 

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Chris Hummel
Immediate Past President
, 2017 LMA Mid-Atlantic Regional Board
Marketing Director, Banner & Witcoff
chummel@bannerwitcoff.com

Chris just celebrated ten years with Banner & Witcoff, a growing IP boutique.  During that time, he has really enjoyed getting to know the lawyers and the IP market.  He leads the firm’s marketing, business development and communications efforts and supports attorney recruiting, professional development, and the summer associate program, as well as running the firm’s attorney retreats.  He enjoys working across these different disciplines, because it helps him better understand the clients, the attorneys and the firm.  

After ten years in a corporate marketing career with EDS, Chris first joined LMA in 2003 while working at Covington & Burling, his first law firm.  Covington colleagues Kelly Stuart and Deirdre Christin were already LMA pros and convinced him to get involved.  Soon thereafter, he joined the Board of Directors of the Capital Chapter – then known as the Mid-Atlantic Chapter -- and served five years as Treasurer and then President (2009).  That was a tough year to be a Chapter President; economically it was a tough year for many law firms.  But the Board kept its focus on serving the needs of our members, many of whom were in transition, and it was the first year they hosted the Chapter’s Half Day Program.  Chris has served on and co-chaired LMA International committees and is excited to rejoin the local Board this year, as the Immediate Past President.  

Chris and his partner, Craig, and their basenji, Harper, recently bought a new home in the Logan/Shaw area, and have been spending the fall getting settled.  They’re planning a few trips in 2016, and the first will be an escape to warmer weather in February!  He is looking forward to the year when the Nationals finally make it to the World Series, GO NATS!

 

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Jenna Schiappacasse
Treasurer, 2017 LMA Mid-Atlantic Regional Board
Director of Marketing & Business Development, Rosenberg Martin Greenberg, LLP
jschiappacasse@rosenbergmartin.com

Jenna handles RMG's business development efforts, attorney coaching, firm brand strategy, public relations, digital presence, advertising, attorney rankings, event planning, sponsorships, content strategy, industry research and community involvement.  She has a passion for professional services marketing, and enjoys assisting RMG's attorneys with their marketing and business development efforts. 

She joined LMA in 2010 as a member of the Capital Chapter and Baltimore City Group, and served as chair of the Baltimore City Group from 2013-2016.  She was a member of the Capital Chapter’s Communications Committee and the Baltimore City Group’s Programming Committee.  Jenna will be serving as Treasurer on the Mid-Atlantic Regional Board, and will also be on the board’s Finance and Sponsorship Committees.

Jenna spends her free time traveling, running, practicing yoga, and enjoying good food (and good wine) with good friends. She lives in Annapolis, MD with her husband, Mario, and their rescue puppy, Afton.

 

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Kara Kane
Treasurer-Elect, 2017 LMA Mid-Atlantic Regional Board
Business Development Manager, Environment, Antitrust, Transportation, and Insurance Practice Group, Steptoe & Johnson
kkane@steptoe.com

Kara is the business development manager for the Environment, Antitrust, Transportation, and Insurance Practice Groups at Steptoe, where she helps attorneys develop and maintain their client relationships and grow new relationships through practice management, strategic initiatives, and other business development efforts.  She has been in legal marketing for more than five years now, and has been in business development the entire time. “I think that the relationships we build with the attorneys and the relationships we help them to build with their clients is the key to success in this world,” Kara says, “and I love being a part of it.”

Kara joined LMA within three months of starting in this industry, which enabled her to build her network and increase her knowledge of the industry. She has previously served as co-chair of the Future Leaders SIG and on the Events, Membership, and Nomination Committees.  Now that she is on the Regional Board, she is excited to help our region and members transition to this new structure and to continue to make LMA the a great resource for members.

Kara is an avid traveler and takes a 2-3 week trip abroad every other year and does mini-trips in between. She has been through most of Western Europe, a fair amount of Eastern Europe, Southeast Asia, Egypt, took her first trip to South America (Peru) earlier this year, and is currently planning trips to Colombia and Indonesia. She is also a voracious reader and almost always has more than one book going at a time: commuting book, bedtime book, weekend book, etc.  Kara is an animal lover and advocate of pet adoption – she adopted her cat, Byron, eight years ago. She just had her year anniversary with Toastmasters and is a lifelong Packers fan.

  

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Azeema Mohaideen
Secretary, 2017 LMA Mid-Atlantic Regional Board
Senior Business Development Manager, McDermott Will & Emery
amohaideen@mwe.com

Azeema manages the BD initiatives for McDermott’s Employee Benefits and Private Client practices. Prior working in legal marketing, she practiced real estate law as an associate at WolfBlock LLP.

Azeema joined LMA in 2008 as a member of the Metro New York Chapter, and continued her involvement on the Programming Committee after relocating to DC in 2013. Azeema will be serving as Secretary on the Mid-Atlantic Regional Board, and will also be responsible for the Chapter’s advocacy activities.

A New York City native and graduate of Cornell and Fordham, Azeema still considers herself a relative newcomer to DC after so many years in NY. Outside the office, she enjoys going to movies and Nats games with her boyfriend, Paul, and looks forward to her biannual family trips to Hawai’i.

 

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Katie Waterhouse Castillo
Director, 2017 LMA Mid-Atlantic Regional Board
Business Development Specialist, Baker Donelson
kcastillo@bakerdonelson.com

Katie provides systematic, ongoing research, preparation and follow-up to attorney business development activities and provides support for implementation of attorney business development plans at Baker Donelson. 

Katie joined LMA in 2012 and has served on the Baltimore City Programming Committee and as the 2016 Technology Chair on the Capital Chapter Board of Directors. She is excited about her new role as Membership Co-Chair on the Mid-Atlantic Board of Directors for 2017-2018.

With a degree in graphic design, Katie brings her creative, out-of-the-box thinking to all aspects of her life. She enjoys trying new food and wine, traveling, creating whatever inspires her at the moment and spending time with her new husband, Jorge. 

 

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Rebecca Edwards
Director, 2017 LMA Mid-Atlantic Regional Board
Business Development Manager, McGuireWoods LLP
redwards@mcguirewoods.com

Rebecca leads the marketing and business development efforts for several litigation departments at McGuireWoods, including commercial, securities and white collar litigation as well as government investigations.

She became a member of LMA Virginias ten years ago, first joining the chapter’s programs committee. She went on to serve as Communications Chair, Programs Chair, Chair of the chapter’s first full-day conference, and then as Chapter President in 2014.

Rebecca is a lifelong Virginia resident and encourages everyone to come check out Richmond, or RVA as the cool kids say. She is a big sports fan, especially of the Miami Dolphins, and loves checking out art museums, parks and live music.

 

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Christina Llames
Director, 2017 LMA Mid-Atlantic Regional Board
Marketing Communications Manager, LeClairRyan
christina.llames@leclairryan.com

Christina got her start in legal marketing at a small plaintiffs firm right after college.  With 18 years of experience, she now heads LeClairRyan’s marketing and business development team of six.  Christina is responsible for all of the firm’s marketing and business development activity, from blogs and website to communications and PR, pitches and proposals to intelligence reporting and strategy.

Since her start in the industry, Christina has been a member of LMA, serving on The Virginias Chapter Board for 10 years including as President in 2009.  Christina credits everything she knows about legal marketing to LMA, calling it a “critical driver” in her professional successes.  When she heard about the regionalization, she jumped on the opportunity to give back to the organization and its Mid-Atlantic membership by serving on the Board.

Christina spends her free time volunteering at a retired racing greyhound adoption and rescue center, a cause near and dear to her and her three greyhounds’ hearts.  When she’s not volunteering, you’ll find Christina perfecting her signature move, the tofu hook, on the lyra (i.e. aerial hoop) at circus class.  (Think Cirque du Soleil, not Barnum and Bailey.)

 

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Robin Oliver
Director, 2017 LMA Mid-Atlantic Regional Board
Global Business Development Director at JD Supra
robin@jdsupra.com

As Global Business Development Director, Robin is responsible for working with law firms across the Mid-Atlantic region to help them elevate their thought leadership pieces on JD Supra’s online publishing and targeted content distribution platform.

Robin has been a member of LMA since 2000, and was the 2015-2016 Membership Chair for the LMA Virginias Chapter. As a Director on the Mid-Atlantic Regional Board, she will focus on the Chapter’s Communications,Social Media & Sponsorship Efforts.

Born and raised in Southeast VA, Robin is always close to the beach. She is married to a retired Naval Officer and has two daughters - a senior and a freshman in college. While she is still trying to manage the empty nest syndrome, she has many conversations with Miley their chocolate lab. 

 

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Trina Vogel
Director, 2017 LMA Mid-Atlantic Regional Board
Marketing Technology Administrator, Hunton & Williams LLP
tvogel@hunton.com

Trina develops and produces marketing e-communications, analyzes and reports engagement analytics, and helps maintain the firm’s website. She has been on Hunton’s marketing technology team for more than three years, and spent seven years on the business development team prior to moving to this role.

Trina has been involved with programming for her local LMA group for almost ten years and was co-chair of the Virginias programming committee and served on the board in 2014. In her role as a Director on the Mid-Atlantic Regional Board, she will focus on programming and events.

On weekends, Trina and her husband enjoy spending time with their one-year-old daughter and their large, mostly local, extended family. In the little free time she has, she enjoys Virginia Tech football (Go Hokies!), singing choral music, baking and yoga.

 

By Emily Flowers, Jonathan Groner and Ashley Smith for the November/December 2016 issue of Capital Ideas Newsletter.

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