Craig Brown delivered useful advice to our Chapter on how legal marketing professionals can be effective coaches and as Brown emphasizes, how we can move from merely providing and holding the tools, to coaching and mentoring attorneys on how to properly use them.

On Thursday, March 13, 2014, LMA Los Angeles members gathered in downtown and in Century City for the panel discussion “Trends in Legal Marketing Careers: Positioning Yourself for Professional Growth.” The panel consisted of the following four senior marketing and business development professionals:

Akina Goodman has conducted extensive research regarding what in-house counsel at large corporations think about its outside counsel, and how those firms can meet the corporations’ needs.