In Focus: Jennifer Turgeon

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by Mohib Qidwai, West Region Board Member

In Focus is a new column that features short Q&As with West Region LMA members.

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Jennifer Turgeon
Director of Marketing and Business Development
Hooper, Lundy & Bookman, P.C.

How did you get started in Legal marketing?

While putting myself through college, I managed a small legal ethics law firm. Besides the managing partner’s thriving practice, she also held positions on charity boards and several women’s legal organizations. Being her extended arm, I started creating ads for the firm and supported marketing efforts for the various associations and charities, which culminated in helping to plan the National Association of Women Lawyers luncheon in Washington D.C., honoring guest speaker Supreme Court Justice Ruth Bader Ginsburg. I worked with Colony Brown, who was then at Dickstein Shapiro in D.C., and she arranged for me to personally meet RBG!

What is your favorite part of your job?

Because I can’t think in a messy space, it naturally extends to my professional life—I relish creating simple, streamlined processes. I STRONGLY believe that it’s all about the foundation. Concrete foundations are the keys to success in various campaigns and, really, marketing departments.

What is a challenge you have been able to overcome in your career/current job/legal marketing?

Checking my ego at the door and keeping an open mind. Tech has drastically changed the way we do business, and new business models are continually being created. Experience has taught me to present my brilliant (ha!) ideas with an open mind to ones that may be superior.

Tell us one thing people do not know about you.

Being an '80s child, I have a quite respectable collection of Wacky Packs. Admittedly, my collection could be majorly upgraded if I had cards from the '70s. Did I just out myself as a nerd?

Share something you have found to be interesting or special in the last year.

We have two pandemic puppies – Chief and Ace, both Mini Aussiedoodles. They are whip-smart and so affectionate. Ace recently learned how to ride a scooter!

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