Presented by the LMA Los Angeles Local Group on September 15th, 2020
Why use metrics? What can I do with it? How can it help me and my firm?
Now more than ever, firms are looking at ways to optimize their performance whether in the bracing for an economic downtown, or in harnessing the best from their employees. All kinds of marketers are having to demonstrate their value and show that they have what it takes, from those in operations to those managing practices. By providing sound insights through metrics, teams are developing business strategies that form the basis of data they can pivot on, becoming ever-more flexible to changes in the marketplace.
Join Mohib Qidwai to explore the case for metrics and work on real-world examples as we have and are facing future uncertainties in the market. By leaning on metrics, we will entertain concepts and tools that can allow marketers to develop insights for directors, practice group leaders and chiefs alike at all levels. Combined with soft skill considerations and realistic goals with existing operations, participants will get an idea on how they can add value to their teams, projects or create new initiatives for informed insights.
Presenter: Mohib Qidwai, Marketing Manager at DLA Piper; 2020 Past Chair of the Legal Marketing Association’s Los Angeles Steering Committee