Beyond "Full Service" and "Client Focused"

How to Differentiate Your Law Firm in Ways that Clients Value

As marketing professionals, we’re always laser-focused on identifying our firm’s key differentiators to leverage as a competitive advantage. There are plenty of intelligent, well-schooled lawyers, leveraging innovative technologies and legal expertise to add value and offer good client service.

So, what are the differentiators that are truly different to rise above others in a highly competitive landscape? “Full-service”, “client focused”, “experienced” -- yes, yours and most every other firm! Perhaps these words are accurate, but do they really matter to clients and do they really set your firm apart? Turning your attention to what is both valuable and meaningful to your clients nets you unique and powerful differentiators that drives growth and loyalty.

This program will explore:

  • What do clients value?
  • How to match client needs with differentiators that genuinely reflect your firm's strengths
  • How to distinguish yourself from other firms claiming the same value proposition
  • How to communicate and demonstrate value in these strengths both internally and to the marketplace
  • How do you integrate these in your marketing and business development activities

SPEAKERS

 

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Brian Colucci, Chief Business Development & Marketing Officer, Kilpatrick Townsend & Stockton

 

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Deanna Kwong, IP Litigation Counsel, Hewlett Packard Enterprise

 

 

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Catherine Zinn, Chief Client Officer, Orrick

 

DETAILS

Thursday, October 12th, 2017

Registration & Lunch — 11:30am - 12:00pm
Program — 12:00pm - 1:30pm

 

LIVE EVENT - SAN FRANCISCO

Bar Association of San Francisco

301 Battery Street, 
3rd Floor
San Francisco, CA 94111

 

SACRAMENTO WATCH PARTY

Churchwell White

1414 K Street, 
6th Floor
Sacramento, CA 95814

 

SILICON VALLEY WATCH PARTY

Law Offices of Peter N. Brewer

2501 Park Blvd, 2nd Floor, 
Palo Alto, CA 94306

 

REGISTER!

West Region Members! If you can't join us in San Francisco or at any of the watch parties in Silicon Valley or in Sacramento, you can still watch the event from the comfort of your desk!

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