How to Differentiate Your Law Firm in Ways that Clients Value
As marketing professionals, we’re always laser-focused on identifying our firm’s key differentiators to leverage as a competitive advantage. There are plenty of intelligent, well-schooled lawyers, leveraging innovative technologies and legal expertise to add value and offer good client service.
So, what are the differentiators that are truly different to rise above others in a highly competitive landscape? “Full-service”, “client focused”, “experienced” -- yes, yours and most every other firm! Perhaps these words are accurate, but do they really matter to clients and do they really set your firm apart? Turning your attention to what is both valuable and meaningful to your clients nets you unique and powerful differentiators that drives growth and loyalty.
This program will explore:
- What do clients value?
- How to match client needs with differentiators that genuinely reflect your firm's strengths
- How to distinguish yourself from other firms claiming the same value proposition
- How to communicate and demonstrate value in these strengths both internally and to the marketplace
- How do you integrate these in your marketing and business development activities
Brian Colucci, Chief Business Development & Marketing Officer, Kilpatrick Townsend & Stockton
Deanna Kwong, IP Litigation Counsel, Hewlett Packard Enterprise
Catherine Zinn, Chief Client Officer, Orrick
Thursday, October 12th, 2017
Registration & Lunch — 11:30am - 12:00pm
Program — 12:00pm - 1:30pm
LIVE EVENT - SAN FRANCISCO
Bar Association of San Francisco
301 Battery Street,
San Francisco, CA 94111
SACRAMENTO WATCH PARTY
1414 K Street,
Sacramento, CA 95814
SILICON VALLEY WATCH PARTY
Law Offices of Peter N. Brewer
2501 Park Blvd, 2nd Floor,
Palo Alto, CA 94306
West Region Members! If you can't join us in San Francisco or at any of the watch parties in Silicon Valley or in Sacramento, you can still watch the event from the comfort of your desk!