Management guru Peter Drucker famously stated that “the only thing we can predict about the future is that it will be different.” And where the professions are concerned, the future looks to be very different, indeed.
So say the father-and-son team of Richard and Daniel Susskind, whose magisterial
As you plan for the New Year, engaging your attorneys in social media can help you leap ahead in your digital efforts in 2018. “Employee Advocacy”, or attorney engagement as I call it, is the promotion of your firm and content by your attorneys.
Overseeing digital and social media puts us on the front lines of securing our firm's digital domains in the event of a hack. If something goes wrong, this can immediately launch us into crisis mode, even if it occurs in the midst of a holiday celebration.
In working with senior partners at law firms, it's not uncommon for me to find that they have an unclear understanding or negative impression on marketing automation tools. In fact, few firms are using these tools today. So let’s begin by considering a few examples of good and bad behavior when it c