Mark E. Young, counsel for Vox Actio LLC, will address how lawyers (and legal marketers) can use the design thinking process to creatively solve problems and build stronger, more collaborative working relationships with clients at the 2018 LMA Northeast Conference. His presentation is slated for Pre-Conference Session 3 from 3:00pm to 4:00pm on Thursday, October 25. He will be speaking with Alexander Gavis, SVP and Deputy General Counsel at FMR LLC. Learn more about Mark’s session and what Mark is most looking forward to at the conference.
Why do you submit to speak at the LMANE2018 conference?
Clients are increasingly expecting – and demanding – that their outside counsel have an immersive understanding of their businesses and those dynamics that frame risk and opportunity. By understanding the discipline of design thinking, and embracing the importance of sustained-needs assessment, counsel and clients have the opportunity to plan together collaboratively with a shared vision for success.
What are you hoping attendees learn from your presentation?
The design thinking process, and how and when to apply it.
How can legal marketing professionals help attorneys be better listeners and more empathetic?
By underscoring the difference between problem solving and problem finding.
What are you personally looking forward to from this year's LMANE18 conference?
I’m most looking forward to having the opportunity to meet and engage with a group of whip-smart, creative and innovative people.