The 2018 LMA Northeast Conference will be held on October 25 and 26 in Boston. In anticipation of the conference, we asked some of the speakers to tell us what we can expect from their sessions. Here, Deborah Farone, from Farone Advisors LLC, will be presenting a session on “Sustainable Practice Plans” on Friday 10/26 from 10:35am to 11:20am where she will be giving away a few secrets garnered from years of serving as chief marketing officer for two top law firms as well as a specialist at an international consulting firm on developing super successful practice plans. . We asked her to tell us what attendees can expect from her session.
Tell us more about your session topic.
Often, getting partners to agree to any sort of planning process is not easy. So many things can go wrong. In a fun and interactive format, I’ll give expert tips to help marketers create and carryout impactful and successful practice plans that will make a difference in helping firms attract and win new business. And because who doesn’t want to win prizes, there will be trivia questions and great freebies involved.
What can attendees expect to take away from your session?
Attendees will learn the secrets to effective practice plans that will help the firm win clients and help marketers win fans. They will also discover the “7 Deadly Sins” of practice planning – some of which they may be committing today – so that they can go back to their firm and create plans that work! They’ll also find out what Taylor Swift and Betty White can teach us about practice planning.
What are you most looking forward to about the LMA Northeast Regional Conference?
I am excited to see old friends and to make new ones. I always look forward to being inspired and learning something new.
We’ll see you in Boston!