Introducing the 2018 LMA Northeast LSC Chairs: Robyn Addis, Savannah Alden and Matthew Loomis

We’ve got the Northeast Corridor strongly represented in this story where you’ll learn more about the 2018 Northeast Region Local Steering Committee  chairs—Ballard Spahr’s Director of Marketing Robyn Addis (Philadelphia), WilmerHale’s Client Development Senior Specialist Savannah Alden (Boston), and Kramer Levin’s Business Development Specialist Matthew Loomis (New York). Hear about their backgrounds, their plans for their terms as LSC chairs and how becoming more involved in the Legal Marketing Association has furthered their careers. 

Alden Savannah 2017.jpgSavannah Alden, Boston LSC Chair

What interested you most about your current LMA leadership role?

I have been a part of the LSC since 2014, and was excited by the opportunity to continue to serve the organization in a leadership role following my taste of leadership in my role on the conference committee last year. I am typically someone who rolls up their sleeves and gets things done, so I was interested in a new role where I get to focus on leading a talented team rather than managing a task on my own. 

What is the best career advice you ever received?

“Do what is easiest for your client, not yourself.” This piece of advice is sewn into everything I do daily. I encourage my colleagues and friends to do the same because it has brought me much success with building relationships and exceeding expectations of my clients. 

What do you wish you could tell your younger professional self?

I’d encourage my younger self to receive feedback more positively. As a self-proclaimed perfectionist, I struggle to accept criticism. I am passionate about everything that I do, so it is easy to lose sight of the bigger picture. With more experience and age, I have learned to practice active listening and have strived to accept feedback with grace to grow professionally and personally. It’s an ongoing process! 

What plans do you have for your term as an LSC chair?

In my role as chair, I’m focused on helping everyone feel empowered to own their roles by ensuring that they have the appropriate knowledge and resources, including helping to build out committees and identify volunteer opportunities. Concentrating on member engagement this year, we want to make sure that every member who would like to participate is able to contribute their time and skills in a meaningful way. As the host city for the regional conference, we look forward to welcoming everyone to Boston in October! 

If you could only choose one song to play every time you walked into a room for the rest of your life, what would it be?

I can’t commit to just one song because it would depend on the situation! But, if I had to pick just one theme song, I’d pick the Louis Armstrong version of “La Vie En Rose.” I love the lyrics and the meaning behind the song! 

What are some of your strengths that help you to succeed in your current role?
Being proactive is something that has helped me succeed. I am usually thinking ahead to the next steps and try to anticipate the needs of my clients and colleagues. It also never hurts to be organized!


Addis, Robyn.jpg

Robyn Addis, Philadelphia LSC Chair 

What interested you most about your current LMA leadership role?

I am particularly interested in the opportunity to strategically lead an organization that has built significant momentum over the past few years, and I have enjoyed being a part of this local group’s growth. Seeing the development of our goals and initiatives, and seeing those things take root, has been incredibly rewarding and I appreciate the opportunity to help steer the ship for continued future growth. 

What is the best career advice you ever received?

Be transparent and consistent. If you are clear and open with your intentions and decisions, people can choose whether or not to agree, but the process in and of itself is never an issue. People—colleagues, direct reports, and leadership—will all know they can trust that you are always a straight shooter and consistent in your approach. It makes getting buy-in much easier. 

What do you wish you could tell your younger professional self?

Trust your instincts. Careers develop sometimes in what seems to be a haphazard manner. I have trusted my instincts and made decisions over the course of my career that have taken me in seemingly disparate directions, but I wouldn’t be where I am today without those experiences. I would reassure myself that my instincts have been good and to continue to trust myself.  

What plans do you have for your term as an LSC chair?

Our focus is membership engagement. In Philadelphia, we have a solid core group of volunteers that have participated in LMA for several years. I’d like to see that group expand, as we have had many talented professionals join the market throughout the past several years. Under the regional structure, there is increased opportunity for volunteers to be involved both locally and regionally, and I would like to help open doors for those folks. 

If you could only choose one song to play every time you walked into a room for the rest of your life, what would it be?

“Don’t Stop ‘Til You Get Enough." 

What are some of your strengths that help you to succeed in your current role?

I am organized and highly driven. I am always thinking about the next steps that need to be taken to get me, my team and my organization closer to our goal(s). I also believe in cultivating the junior talent on my team and helping them to see and understand the big picture. The more they understand what we are all working toward, the more invested they will be, which makes everyone’s job easier.


Loomis Matt.jpgMatthew Loomis, New York LSC Chair

What interested you most about your current LMA leadership role?
I was most interested in my current role in LMA because it afforded me the opportunity to give back to an organization that has meant so much to my professional and career development. I also looked forward to working closely with the exceptional group of volunteers that make up the LSC.

What is the best career advice you ever received?
“Get involved in LMA.” It’s the best way to learn your craft, develop a strong network of colleagues and advance your career. Joining and volunteering at the local level through shared interest groups (SIG) and committees is a great start. LMA has been crucial to my career success thus far. Right out of the gate, once I became a member, I went to nearly every SIG event and lunch just to grow my network. The relationships I’ve built over the years have proved to be invaluable. I can pick up the phone and call several people for feedback and advice.

What do you wish you could tell your younger professional self?
Two things. One: “set realistic expectations.” It is important to be responsive to requests, but you need to communicate realistic goals and deadlines up front. Two: “don’t take nitpicking from attorneys personally.” They are trained to find errors and argue their point. Instead turn this feedback into something positive and look at it as an opportunity to improve the final product.

What plans do you have for your term as an LSC chair?
First and foremost, I want to ensure that the LSC finds ways to deliver value to our members. One of the ways we’re doing this is by relaunching our Special Events SIG. The Special Events SIG serves members of our legal community that plan events or are often called upon to recommend venues for various types of law firm-related events. This SIG was last active in 2015, and many of our members have expressed continued interest in it, so we’re bringing it back. We have a few other things in the hopper, which we’ll be rolling out in the next few months. Stay tuned.

If you could only choose one song to play every time you walked into a room for the rest of your life, what would it be?
This is a tough one, but I’d have to say the “Knight Rider” theme song. It’s something about the combination of a heavy bass line and vintage 80s synthesized beat that gets me going.

What are some of your strengths that help you to succeed in your current role?
Both project management and attention to detail are strong suits of mine that help me succeed in my current job. I have a wide-ranging list of responsibilities and the nature of my role requires the ability to juggle multiple projects and priorities on any given day.

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