Matt Loomis
It is with great sadness that we share the news that we lost a thought leader, innovator and passionate contributor to the legal marketing community. Don Aronson, a long time LMA NY member passed away on May 8 at the age of 84.
Don was most recently the founder of his own marketing and business consulting firm, D.E. Aronson Associates, LLC. He was previously a partner at Arthur Young & Company for 19 years, beginning in 1970, where his work included supervising the accounting services for many notable clients including The Beatles and Ray Charles. From 1989 to 1992, he continued as a partner at Ernst & Young where he served as head of marketing.
Don was an active volunteer for the Legal Marketing Association. He was a member of the New York Programming Committee and as part of that work, for the past six years, he managed the popular annual General Counsel Forum. Don was also very involved in mentoring and support of new members.
In lieu of flowers, the family requests donations in Don's memory be made to The Coalition for the Homeless. A memorial gathering will be held at Frank E. Campbell Funeral Chapel, 1076 Madison Avenue on Friday, May 11, 2018, at 1:30pm.
We will miss him and his contributions to our industry. Please keep Don’s family and friends in your thoughts.
