As part of a series with leaders in the LMA Northeast Region, we asked Bentham IMF CMO Gretchen Koehler, who is based in NYC, about her career path and tips for success as a legal marketer and achieving work/life balance.
What do you think is the key for success as a legal marketer today?
The key to success in legal marketing, like most things, depends on what you define as success. Professionals in this field who take the time to set their own benchmarks for success and measure their progress towards achieving them enhance their likelihood of staying on track with growing their careers in the direction they deem most important. Only you can know where you want to take your career. Hold that vision uppermost in your mind as you navigate the various challenges and opportunities that present themselves so that you can adapt as necessary to stay on the path that supports your goals.
What do you love most about what you do?
I love empowering people to become successful at selling the products and services they offer. I’ve always seen this as one of the most rewarding opportunities about marketing because when my colleagues are succeeding, the personal satisfaction they derive from that success raises their energetic vibration and contributes to their overall happiness in their professional and personal pursuits.
How did you get started in legal marketing?
I was fortunate to be offered the opportunity while practicing law at White & Case LLP to transition into handling business development and marketing for the firm. As I gained exposure to the field, I developed an appreciation for the opportunities it presented to develop and execute on strategies that supported the firm’s overall business goals. The more I learned about the business of law, and the impact that marketing could have on growing client relationships, the more grateful I became for that initial invitation to step onto this career path.
How do you achieve work/life balance?
I’m very focused on being present in the moment so that I can be at my best at whatever I’m doing. I prioritize my physical, mental and emotional health in the mornings by running, meditating, doing energy balancing exercises and gratitude journaling. This gets my endorphins flowing and helps me fill myself up with positive thoughts that will fuel my day. It also allows me to then be fully immersed in the task at hand when I get to work. Focusing intently on work while I’m there allows me to feel confident in the contributions that I make so that I can comfortably step away from work at the end of each day and take the time I need to be just as present in my personal life.
What is your favorite quote?
“Don’t look where you don’t want to go.” I’m not sure whether this quote can be attributed to a specific individual, but I use it as a strong guiding principle – in my personal and professional life. It helps me stay true to my own internal compass and avoid being distracted by doubt, fear, drama and other people’s stuff that could otherwise throw me off center and inhibit my success.