LMA has partnered with George Washington University to present an educational program exclusively for LMA members to learn from the academic and industry experts of the George Washington University (GWU) Master's Program in Law Firm Management.
It's no secret that competition among law firms for new business is incredibly fierce. As companies look to spend money as efficiently as possible, procurement departments have increasingly become involved in the process of securing outside legal services.
This past month, the Columbia City Group invited Lora Prill, Vice President of Marketing with ADCO, to give a presentation titled "Tips, Tools & Trends for Overcoming Your Marketing Hurdles." The presentation was well attended and Prill highlighted several best practices that are useful.