What do Lady Gaga and “Snooki” have in common besides questionable fashion sense and fleeting fame? They both have developed very distinct brand images. Just saying their names elicits assumptions surrounding who they are as individuals: their values, priorities, relationships and lifestyles.
Most lawyers believe that they know what their clients want. Shockingly often, these lawyers are mistaken. As a result, they make poor business and business development decisions. Should we open a new office in a new region? Should we add a new practice area? Should we expand