As a newbie to the LMA annual conference, day one was both thrilling and nerve-wracking. You can feel the energy in the exhibit hall as soon as the doors opened for breakfast. Even though it was bright and early on a Tuesday morning, everyone was networking and connecting.
Before I dive in to the final day’s sessions of LMASE, I did want to speak a bit more about the social events on the first night. In addition to the officially organized pub crawl, many of the attendees followed up by mixing and mingling at the hotel bar afterwards.