LMA has introduced a new, cost-effective way to help legal marketers boost their knowledge of the essential skills needed to excel in their roles.
The Body of Knowledge (BoK) is a foundational resource that defines the core skills necessary for legal marketers to succeed. The BoK defines the essential and accepted domains, competencies and associated skill sets within the legal marketing profession at every level. It helps legal marketers hone their skills, assists legal marketing managers to develop themselves and their teams, provides a universal benchmark against which legal marketers can be assessed, and guides LMA in delivering the right educational programming for marketers of all levels. To learn more or purchase the BoK, please click here.