Member Spotlight

Name - Amorice Law
Law Firm Name - Huie, Fernambucq & Stewart, LLP
Title - Director of Marketing and Business Development 
In one sentence, describe your job: 

At Huie, my job is to introduce creative, strategic techniques to grow our brand and portfolio of clients and to cultivate each attorney's entrepreneurial spirit.

Why and/or how did you get into legal marketing? 

Prior to joining Huie, I held similar roles at a public accounting firm and at a healthcare organization. I'm grateful for the insight I received from working in multiple industries.  

What is a "typical" day for you?

A typical day includes lots of planning. I'm always planning for the next meeting, next event, next article, next social media post, etc. When I am not planning, I like to keep my ears to the ground by taking laps around the office and having impromptu discussions with members of our team. These interactions often trigger new ideas. 

In your job, what is your biggest challenge? 

My biggest challenge is being a team of one. It takes a lot of effort to ensure each attorney receives the coaching and support they deserve.

What do you like most about your job? 

I love the versatility of my job. If there really is a recipe for success, my job would be the perfect assortment of ingredients for me: writing, networking, event planning, recruiting, social media, researching, training and development, community service, etc.

If a college student were to ask you for advice about a legal marketing career, what would you say?  

Do your research. Each firm approaches marketing differently and it is important to find the best cultural fit for you. Also, don't be afraid to think outside of the box.

What books do you recommend to fellow LMA colleagues? 
Given our constantly evolving industry, I recommend an oldie but goodie: Who Moved My Cheese? by Dr. Spencer Johnson.
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