LMASE LSC Highlight - Atlanta

Atlanta LSC members gathered for lunch on Friday, January 12 to listen to a presentation given by Content Pilot's Deb McMurray. She spoke about marketing on the internet in 2018 and how legal marketing professionals can better target their firm's marketing/BD investments to meet client requirements. Key takeaways included learning how to make the most important content work harder and how to know which target-rich online environments to invest marketing dollars in.

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