On the fourth day, Laura Toledo of Nilan Johnson Lewis PA shares her focus on LinkedIn ads in 2020. Laura was a co-leader of the then named "Social Media SIG" from 2012 – 2015.

What is on the list of your top priorities in social and digital media for 2020?

More LinkedIn ads! We’ve been working on these in 2019 to some success, so we’re planning on expanding that program in 2020.

WHAT DIGITAL OR SOCIAL MEDIA CAMPAIGN/EFFORT ARE YOU MOST PROUD OF AND WHY?

Sorry to mirror another question, but I’m most proud of our LinkedIn ads. I really love thinking outside of the box other firms are in and doing something different and creative. LinkedIn ads – along with blogs, back in the day before everyone had them – are the new wave, and I love being on the forefront.

ABOUT LAURA TOLEDO

Laura Toledo is the Communications and Marketing Manager for Nilan Johnson Lewis, a mid-sized national law firm in Minneapolis, where she manages the firm’s communications and digital initiatives. She’s been volunteering with LMA since she started in legal marketing (let’s say over 10 years!), serving in various roles over the years. Laura completed the SmithBucklin Leadership Institute this year and will be the Midwest Region’s President-Elect in 2020.

In case you missed it:

The 1st Day, featuring Meghan Spradling of Miller Nash Graham & Dunn

The 2nd Day, featuring Roy Sexton of Clark Hill

The 3rd Day, featuring Jessica Aries of Peek & Toland PLLC

Join us!

Please join us on Thursday, December 19th for our final webinar of the year, "Looking Ahead to 2020: What's to Come in Social & Digital Media." During this program, three of our 12 Days contributors will discuss trends, lessons learned, and predictions for 2020.