The “sales cycle” is a key element that comes up when working with attorneys on their marketing and business development plans. I worked with an attorney who was the absolute best at networking, meeting people, having meaningful conversations and converting all the above into not only contacts for h
During the LMA Annual Conference presentation on Finding Growth in a Flat Market, Brent Turner, Manager for Peer Monitor, and Janet Bennett, National Manager of Business Development for Monitor Suite, gave a presentation on the state of the legal market. Following their overview, a Q&A session was g
Not only do you want to turn your millennial lawyers into absolute marketing mavens, you want to be one yourself! Below are the top 5 takeaways from Morgan MacLeod’s presentation, “Turning Millennial Lawyers into Marketing Ninjas.”
This year at the LMA Annual Conference, “Beyond the Logo: Branding as a Competitive Strategy” was a presentation I not only wanted to see, I needed it more than ever. As a Marketing Director currently spearheading a new firm re-branding and name, this topic wasn’t calling me – it was screaming my na
In smaller or mid-size law firms, marketing can seem overwhelming because there is so much to do and limited resources to do it. In an attempt to provide a variety of ideas for legal marketers in this situation, this presentation was given PechaKucha style, which is 20 slides shown at 20 seconds eac
