We are over halfway through 2020, and yet, it feels like we have already lived a year and then some. I am extremely proud of the work that the Southwest Region Board and Local Steering Committees have done to provide virtual programming and social connecting to our members. Below are a few notable accomplishments made possible through collaboration and ingenuity:
- Since mid-March, the Southwest Region volunteer leaders on our BOD and our six Local Groups have brought virtual collaboration to another level by producing six educational programs and numerous social events. One region-wide lunchtime meetup that included BOD hosted breakout rooms for small group networking and a creative game of “social distancing bingo” was structured to meet members’ need for more virtual interaction with others and it was highly praised by attendees.
- In April, we held a BOD/LSC listening tour of meetings where two BOD members met with each LSC leadership team to assess the specific needs of our members and volunteer leaders across the region, so that we could: deliver on services and programs, collaborate where synergies exist, and continue an open dialogue to deliver on member value during this challenging time.
- Our Southwest Regional LMANext program has provided participants an additional platform to access virtual programming and maintain mentoring relationships with senior legal marketing professionals outside of their own firms. Since Mid-March, the program has hosted two live webinars presented by GrowthPlay, including Legal Marketplace Trends and Law Firms 101. Live webinars and virtual mentor/protégé meetings will continue throughout the year.
- In June, our Rising Markets group held a virtual brown bag lunch and a happy hour for LMASW members who are not located in close proximity to an LSC for the purpose of discussing the many LMA membership benefits and resources available to them. We engaged in conversation that included excitement over readily available resources, and we made new connections to members across our region.