Introducing: The 2019 LMA Southwest Region Conference Rationale

The 2019 Annual LMA Southwest Region Conference is dedicated to helping law firm professionals advance their careers by providing a premier forum to learn from and network with thought leaders and colleagues. This will be the largest annual gathering of legal marketers in the Southwest, bringing together members and professionals in the legal industry from Arizona, Colorado, Louisiana, New Mexico, Oklahoma, Texas, and Utah, as well as other parts of the United States.

Attendees that are in-house legal marketing professionals range from junior-level coordinators/specialists to senior leaders in law firm marketing and business development departments. More than a quarter of those attendees are CMOs, Directors or heads of the department who are responsible for the development and management of marketing policy and strategy in their law firms and companies. Over one-third is comprised of senior managers/managers and a mix of coordinators, specialists and assistants. The remaining quarter includes consultancies and service providers.

Interested in attending the 2019 LMA Southwest Region Conference, but unsure of how to make the ask and convince your firm that it’s worth both the time out of the office and the financial support to do so? We’re here to help! Check out the Conference Rationale, which includes information on what you will learn while at the conference, a sample letter for your employer and an expense sheet to determine just how much it will cost.

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