As part of our interview series with leaders in the LMA Northeast Region, get to know Cassie Bent, an associate business development manager at Mintz Levin in Boston. Cassie has been a longtime volunteer in the LMA New England area, where she previously served as co-chair of the Community Service Committee in 2015, chief information & technology officer in 2016 and a member of the Boston Steering Committee in 2017. She currently co-chairs the Future Leaders SIG in Boston. Keep reading to learn how a positive outlook and appreciation for unpredictability has skyrocketed Cassie to the top.
Any advice for legal marketers on how to build a strong professional brand?
Volunteer! Volunteer to take on projects outside of your assigned niche, volunteer to help with events, volunteer to accomplish cross-department initiatives, volunteer with LMA, etc. There is always more work to be done, and taking on – or better yet –proposing projects that fall beyond the scope of your role is a great way to build new skillsets, build your brand outside of your department and build confidence.
In general, people want to be around positivity, so having a can-do attitude often leads to great opportunities. Also, try to avoid taking on too much at once—knocking it out of the park in your day-to-day role is critical to building a strong professional brand.
What do you wish you could tell your younger professional self?
It’s okay to ask questions. My younger professional self lacked confidence and wanted to successfully complete projects without bothering people. As time wore on, I learned that I could exceed expectations and save everyone involved time if the right questions were asked upfront.
What do you love most about what you do?
Every day is different, and I love that unpredictability.
How did you get started in legal marketing?
Like many people who I’ve met in legal marketing, I kind of fell into the legal world. I majored in broadcast journalism, but toward the end of college, I came to realize that I enjoyed writing more than broadcasting. I wanted to pursue a career in PR/communications and so when a recruiter contacted me about a communications position at what was then Bingham McCutchen working with a PR manager who was a former journalist – it was a perfect fit. After learning about the business development function in law firms, I ended up switching from PR to BD.
What is your favorite quote?
I love a good inspirational quote! It’s difficult to select only one, but here is one of my favorites: “I didn’t always know what I wanted to do, but I knew the kind of woman I wanted to be.” – Diane von Furstenberg