Boston Small Firm SIG Event: PR Strategies for Small Firms

On June 27, the LMA Boston Small Firm SIG Group members met at Sherin and Lodgen to discuss, “PR Strategies for Small Firms.” Lisa Murray, Principal of Trevi Communications, led the discussion.

The program focused on:

  • Using PR to build your reputation
  • Making use of the range of PR opportunities, including:
    • Major dailies and local newspapers
    • Business and trade media
    • Industry blogs
    • Broadcast media
    • Speaking opportunities
    • Awards and recognition
  • Knowing  your brand story
  • Having a PR plan
  • Knowing the media and media training
  • Developing good content
  • Having a strong online presence to promote your content 

The Boston Small Firm SIG meets quarterly. If you have topics in mind for future sessions, please contact the SIG co-chairs, Paul Boynton and Caroline Emery.

Recent Stories
LMA Boston Hosts Combined SIG Event on Content Marketing

LMA Boston Hosts New Member Soiree at the ICA Boston

Enter to Win a Scholarship to 2017 Northeast Regional LMA Conference