Kick off your next content marketing project with a better understanding of this much talked-about and often misunderstood beast. Hear what two of the nation’s most sought-after legal marketing writers and on-line developers have to say about:
• Content Marketing defined
• How to gather, write and deploy content that motivates clients and prospects
• What and how to organize your content priorities according to your time, budget and other constraints (if any)
… and more. You’ll get clearer on how to build the optimal content platform, in the right order and applied to the channels that do you and your firm the most good.
Robert Algeri is co-founder (with his brother, Dion) of Great Jakes. That’s the New York-based Web development shop (greatjakes.com) regarded by law firm marketers as a top thought leader and home to a bunch of award-winning designers.
At least Doug Stern isn’t a Yankees fan. Doug’s an award-winning freelance writer (doug-stern.com) from Louisville, Ky., who likes Thoroughbred racing and working with lawyers. In other words, he loves a challenge.
Please click on link below to download the presentation: