On Tuesday April 23, LMA SoCal members met for roundtables in Orange County and San Diego to discuss the most impactful programs from the 2019 Annual Conference. This year’s conference speakers were 78% new voices, and its planning committee included members of CLOC and ILTA. In case you weren’t able to attend the conference or the roundtable, below is a quick summary of some of the most impactful programs. Don’t forget it’s not too late to buy the conference recordings!
- The Alternative Legal Service Providers (ALSPs) Are No Longer Alternative presentation emphasized the evolution taking place in the legal industry. Speakers Joe Mistone, Mark Ross and Heather Suite explained how technological advancement is pressuring law firms to utilize or partner with ALSPs to deliver cost-effective legal services.
- The roundtable also discussed the Beyond Branding: Aligning Social Media with Business Development Strategy presentation, with Jennifer Simpson Carr and Stephanie Marrone. This presentation did a deep dive into the importance of leveraging social media to become a client-centric thought leader to stay top of mind. To learn more, check out their recent LMA webinar that recapped their LMA presentation.
- Did you know 85% of firms are receiving RFPs with sustainability questions? The program, Corporate Social Responsibility & Sustainability – Why Should Law Firms Care? provided statistics that underscore the need for law firms to take stock of their efforts to promote energy efficiency, conservation of energy and resources, recycling and related measures. Organizations like the Law Firm Sustainability Network and EcoAnalyze leverage tools such as the American Legal Industry Sustainability Standard (ALISS) that allow law firm personnel to complete self-assessments and manage their sustainability data.
- The keynote speaker was Jennifer Dulski, author of Purposeful, Are you a Manager or a Movement Starter? As the former COO of change.org, Jennifer shared examples where one simple change created an actual movement. She explained that the most effective leaders or movement starters are those that rally people around them or a common purpose. She further discussed the five common key attributes –
1) creating a clear and compelling vision;
2) inspiring supporters and mobilizing them around that vision;
3) effective techniques of persuading decision makers;
4) navigating criticism; and
5) overcoming obstacles.
Think about one thing – big or small – that will make you a movement starter at your firm, in your department, or in your life.