The support from our LMA chapters, sponsors, inspiring speakers, prospective members and collaborating organizations continues to make the annual conference a success.
2016 LMA Annual Conference collaborating organizations include LawMarketing.com, Law Firm Media Professionals (LFMP), Attorney at Work, the International Legal Technology Association (ILTA) and the American Association of Law Libraries (AALL). These partnerships add to the value of the LMA conference as whole while strengthening the connection between legal marketing/business development and the collaborating groups themselves.
"The LMA Conference provides a wide array of educational topics for marketing professionals," says Peggy Weschler, program director at ILTA. "As a supporting organization, we enjoy collaborating on technical topics, often providing expert presenters from the ILTA community. The ubiquitous nature of technology to all professional roles within a law firm heightens our collective awareness of the importance of cross-department collaboration. We also take the opportunity while exhibiting to make sure that LMA attendees, whose firms are usually members of ILTA, are taking advantage of the benefits ILTA provides."
On the connection between legal marketing/business development and LFMP, Senior Manager of Media Relations Joshua Peck notes, "LFMP, which I head and founded 12 years ago, focuses on one very narrow piece. I have always though it important that legal media professionals understand the aspect of legal business marketing, particularly business development. Being given the platform to bring my community together with the broader legal community has led to a very valuable partnership."
As Cara Schillinger, director of membership, marketing and communications at AALL puts it, legal marketing and business development are both research-intensive departments, "so AALL members are well suited to support the efforts of LMA members," she says. “Our members create daily aggregated newsletters tailored for practice areas and individuals; research, develop and maintain knowledge management systems; understand social media as marketing, competitive, intelligence and litigation support tools and so much more. Our legal information professionals can retrieve, document, utilize and organize any information—internal or external to a firm—efficiently to maximize performance firm wide."
Speaking on the value of the partnership Cara notes, “The annual conference provides us with excellent insights about how legal information professionals can better partner with other departments in a law firm, such as marketing and business development.”
In addition to fostering collaboration, an added benefit from these partnerships is teamwork and ultimately, friendship.
“The [annual conference] sessions are always cutting edge and up-to-date, so I know I have the latest information for our members and for my own work,” says Larry Bodine, editor-in-chief, The National Trial Lawyers, and editor, LawMarketing.com. “But what I find most valuable are the friendships and relationships I’ve developed over the years with the leading minds in legal marketing.”
For more information on becoming a collaborating organization for the 2016 LMA Annual Conference, email us at LMA2016@LMAconference.com. We look forward to hearing from you and hope you’ll join us in Austin next year.
This is just some of what to expect at the 2016 LMA Annual Conference to be held April 11-13 in the vibrant city of Austin, Texas: