A couple years ago, Gartner released a statistic that CMOs will spend more on IT than CIOs by the year 2017. The use of technology in marketing has grown over the years, and for those in the legal field, it is becoming increasingly important. The November / December issue of Strategies magazine focuses on this rising fact and tells legal marketing professionals how to harness certain technology in their firms to maximize business opportunities and streamline operations.
Here's a snapshot of what's featured in this issue:
Law Firm Website Technology: What Marketers Need To Know
By Laura Powers, Furia Rubel Communications
There are many things to consider when developing a website for your law firm. Here’s insight on technologies that can serve the strategic objectives of a firm and the needs of its target audiences.
CRM Success Steps and Strategies
By Chris Fritsch, CLIENTSFirst Consulting
With the right effort, focus and strategy, your firm can achieve CRM success.
Bridging the Gap Between Business Development Coaching and ROI
By Jonathan Fitzgarrald, Greenberg Glusker
Many law firms offer business development coaching and training programs to their attorneys, but can have a hard time determining the return. Technology can help measure that ROI.
Maximizing the Technology Available to Law Firms for Social Media
By Deb Dobson, Fisher & Phillips LLP
Legal marketers often discuss how social media is changing the way we communicate and engage, and there are certain platforms that we should focus on within the law firm.
Look for this issue in your mailbox soon! To view past issues of Strategies magazine, visit the Archives.