Now in its fourth year, LMA-LA is offering an educational scholarship directed to those whose firms may be unable to sponsor their membership, to those between jobs, and/or those looking to start a career in legal marketing, including college and graduate students. Apply now!
An effective kick-off in football requires focus, accuracy and good communication. Proposal kick-off meetings aren’t much different. An ineffective proposal kick-off meeting lacking organization and defined action items can derail the entire process.
Artificial Intelligence is looming as the most disruptive change to our industry and in marketing since the world wide web. The functions of law firms are being disaggregated, automated, moved to non-lawyer providers and moved in-house.
We’ve all heard the promise that technology has the power to improve the lives of legal marketers—streamlining time-consuming tasks, providing better market intelligence and more. However, few legal marketers have experienced such benefits firsthand.