Inside the Attorney Brain: Understanding the Psychology of Attorneys to Improve Law Firm Relationships

Join the LMA Bay Area local group this Thursday, March 8th for our monthly program, titled Understanding the Psychology of Attorneys to Improve Law Firm Relationships. The in-person event will be held in San Francisco, and the livestream will be broadcast to three watch party locations in Sacramento, San Jose, and Palo Alto!

Register Now

Inside the Attorney Brain

Understanding the Psychology of Attorneys to Improve Law Firm Relationships

In 2013, the role of “Associate Attorney” was rated as the least happiest job in America. Since then, it has fallen off the list; however, the pressures, stresses, and demands of attorneys have not gone away. Attorneys are a unique breed of professional service provider – they require advanced education, and must stay on top of legal developments at a local, county, state, federal, and even international level. The practice of law is naturally adversarial, which forces attorneys into emotional and psychological challenges — often on a day-to-day basis. Because the legal profession is mostly subjective, it challenges traditional feedback loops and creates a convoluted system of rewards and punishments. Add in the difficulty of working with external clients, the scale of corporate clients, and the risks of being wrong, and it becomes very easy to see just how intense the practice of law can be.

As a group, attorneys have a distinct psychological and personality profile. While every attorney is her own unique person, there are identifiable traits that are common to attorneys. Understanding these traits, along with the demands of a successful law practice, can help those that work with attorneys to be more successful. Whether you are an in-house marketing professional, a business service provider, a legal administrative professional, or a law firm client, if you can be more effectual in working with attorneys, you can elevate the value you provide in helping attorneys be more successful.

On March 8th, join us for a panel presentation that will travel inside the attorney brain. Our panel features distinguished attorney & author Jeena Cho and managing partner Steve Sutro, who will provide insights from all angles about better understanding and connecting with attorneys on an emotion, psychological, and mental level. Our moderator is Lisa Sanford, Business Development Consultant

If you work with attorneys in any capacity, you will come away from the presentation with the following:

  • Gain an appreciation for the numerous pressures and demands that attorneys face in their firms
  • Learn about common psychological traits for attorneys, and how those traits influence behavior
  • Find out best practices for working with attorneys of different personality profiles
  • Develop tactics and strategies for being more effectual in working with lawyers


Register Now



Thursday, March 8th, 2018

Registration & Lunch — 11:30am
Program & Livestream Begins — 12:00pm - 1:30pm



Meet the Panelists



Jeena Cho

Lawyer, Author, Mindfulness Instructor, Wellness Consultant

Jeena Cho is a partner at JC Law Group PC, a bankruptcy law firm in San Francisco, CA. She practices with her husband, Jeff Curl, working with individuals and small businesses to find the best solutions for their financial troubles.

In addition to her law practice, she teaches mindfulness and meditation to lawyers. She regularly speaks and writes about wellness, self-care, and mindfulness. She also works with lawyers and law firms on stress management, work-life balance, career transition, increasing productivity and overall wellness.

Jeena started her meditation practice at the Himalayan Institute in Buffalo, NY. She has completed several classes in Mindfulness and Compassion Cultivation Training at a number of institutions including Stanford University and has attended numerous retreats on mindfulness at organizations including the Spirit Rock, Insight Retreat Center and the San Francisco Zen Center. She has completed the teacher training practicum for Mindfulness Based Stress Reduction (MBSR).

Jeena has spoken and offered training at Seyfarth Shaw, LLP, Sheppard Mullin, MoFo, ABA, SCBA, NACBA, AABA, SMCBA, CCCBA, Golden Gate University, School of Law, NAPO and BALRA (and many other acronyms).

Jeena is the co-author of The Anxious Lawyer (ABA). She is a regular contributor at Above the Law. She has also written for Forbes, BloombergLawyerist, Ms. JD, and Huffington Post. She’s been interviewed on MSNBC and Wall Street Journal. Jeena is the author of the LexisNexis guide How to Manage Your Law Office where she wrote about starting, growing and managing a solo practice including topics ranging from marketing to virtual law practice to social media. She holds a J.D. and B.A. from University at Buffalo.



Steve Sutro

Managing Partner (SF Office), Duane Morris

Steve is a fourth-generation San Francisco lawyer. Steve is a member of the Executive Committee of the Criminal Justice Section of the Bar Association of San Francisco and is a member of the Board of Governors for the Northern California Chapter of the Association of Business Trial Lawyers. He has written and lectured on such topics as internal corporate investigations, SEC enforcement, antitrust enforcement, insider trading, trade secret litigation, and joint defense agreements.

Steve has been recognized for outstanding pro bono service by the United States District Court for the Northern District of California and the Bar Association of San Francisco. He has volunteered on the boards and served as counsel for a number of non-profit corporations, and is a past President of The Guardsmen, a San Francisco organization which raises money for at-risk youth.

Steve is a graduate of the Santa Clara University School of Law (J.D., cum laude, 1994), where he was the Senior Comments Editor of the Santa Clara Law Review and now serves as a member of the School of Law Advisory Board. Steve is a 1991 graduate of Trinity College in Hartford, Connecticut.




Lisa Sanford

Marketing and Business Development Consultant

Lisa Sanford is a marketing and business development consultant who focuses on helping law firms identify and maximize sales opportunities. An expert at brand building, she helps clients persuasively tell their stories to each unique audiences using the most effective methods and tools available. Specific services include: Maximizing professional organization memberships and sponsorship opportunities; CRM best practices; The when/why/how of events; One-on-one BD coaching; Creating persuasive collateral, and Team brainstorming for better results. 




In-Person Event

301 Battery Street,
Third Floor,
San Francisco, California 94111

Get Directions

Livestream Watch Parties
San Jose Palo Alto Sacramento

McManis Faulkner

Wilson Sonsini

Wilke Fleury

50 W San Fernando Street,
Suite #1000,
San Jose, CA 95113

Get Directions

Courtyard 1D
650 Page Mill Road,
Palo Alto, CA 94304

Get Directions

400 Capitol Mall,
22nd Floor,
Sacramento, CA 95814

Get Directions



***Special thanks to our promotional partner, the Santa Clara County Legal Professionals Association, for helping us promote the program and for graciously hosting our Palo Alto watch party!***



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