Not All Fun and Games: Using Gamification to Accelerate Your Initiatives

Using Gamification to Accelerate Your Initiatives

Research shows that people don’t change their behavior because you tell them to – even when it is in their best interest. The latest marketwide survey shows that accountability is the top BD problem law firms face.

There is another way – gamification. Gamification combines the mechanics of what makes games so alluring and applies those mechanics deliberately to encourage people to change their behavior in ways that support business objectives. And with the coming of age of Millennials and Gen Z, gamification is more relevant than ever.

Join David Ackert of The Ackert Advisory and Monica Rodriguez Kuniyoshi of K&L Gates for an interactive workshop where you will:

  • Learn the behavioral science behind gamification – why it works and how to apply it
  • Explore several gamified projects designed to accelerate behavior change in lawyers, marketing staff, and other professionals
  • Apply the Werbach & Hunter 6D Gamification Framework to your own project that you will tackle as a small group
  • See first-hand how gamification can accelerate your initiatives

Gamification is serious business. Make it yours.


Monica Kuniyoshi

Associate Director, Marketing & BD Operations and Development, K&L Gates

David Ackert

President, Ackert Advisory


Thursday, June 8, 2017

Registration and Lunch - 11:30 a.m. to 12:00 p.m.
Program - 12:00 p.m. to 1:30 p.m.

San Francisco

Bar Association of San Francisco
301 Battery Street, 3rd Floor, San Francisco, CA 94111
T: 415.982.1600


Greenberg Traurig, LLP
1201 K Street, Suite 1100
Sacramento, CA 95814


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Not All Fun and Games: Using Gamification to Accelerate Your Initiatives