In an interview with Elephant Creative, Betsi discusses LMA, the legal marketing industry and the 2013 LMA Annual Conference - with answers that are all 140 characters of less. Catch up on everything you want and need to know from LMA's Executive Director.
As members of LMA, it is important that you know what LMA is doing to increase value to members and advance the legal marketing industry. Read about the projects and accomplishments of 2012 in the newly released Annual Report. Presented at the 2013 LMA Annual Conference, the Annual Report details
We all know about the power of a viral video--a video that is so arresting or intriguing that you simply must pass it along to people you know. What if you and your attorneys could go viral with the people you meet? You can. It all starts with how you answer the question, "What do you do?"