Join us for the upcoming webinar 2021 Next Big Thing: Change Management (A Journey, Not a Destination) on Wednesday, January 27 at noon CT. The year 2020 redefined the world around us. Recognizing that change is the only constant, LMA's 2021 Next Big Thing (NBT) initiative will focus on providing legal marketing professionals with the knowledge and tools they need to successfully navigate change for themselves, their teams and their firms. In this webinar, you will learn about a change management model, how it relates to the legal marketing industry and more.
- Define change management.
- Identify an effective change management model and discuss the journey of change (ADKAR).
- Demonstrate your understanding of stakeholder needs and how to communicate change with the entire team.
- Learn about additional NBT educational offerings in the coming year.
M. Ashraf Lakhani
Chief Business Development and Marketing Officer
Porter Hedges LLP
Shannon Stucky Pritchett
Senior Managing Director of Strategic Communications
Chief Business Development Officer
Quarles & Bradly LLP
Related Body of Knowledge (BoK) Domains: