Upcoming Webinar: P3: Identifying, Packaging, and Pricing Legal Services as Mass Market Products

Join us for the upcoming webinar, P3: Identifying, Packaging and Pricing Legal Services as Mass Market Products, on March 17 at 12 p.m. CT. Pricing opportunities have been shifting away from the request of clients to "mass-market" packages from attorneys. Legal marketers must recognize the different costs, market and value considerations of these packages. In this webinar, you will follow a case study and learn a step-by-step guide to understand the best practices for pricing this type of work. 

Learning Outcomes:

  • Understand the differences in mass-market pricing
  • Describe a step-by-step process to develop and price these offerings
  • Demonstrate how to identify and pursue opportunities for this type of work within the firm

Brad Williamson, Strategic Pricing Manager, Perkins Coie LLP

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