The Body of Knowledge is a blueprint for marketing and business development in the legal profession -- and the only of its kind. It encompasses six domains: Business development, business of law, client services, communications, marketing management and leadership, and technology management, analyzing which skills in each are either essential or advanced, and the ideal personality traits for each.
In 2018, LMA’s Education Advisory Council thoroughly reviewed each domain, competency and skill to ensure they were up to date with the legal marketing industry’s standards. The result? This enhanced version of the Body of Knowledge (BoK), created by the Legal Marketing Association! Now in its 2nd edition, the BoK serves as a master blueprint of learning for the legal marketing and business development community. It is truly your foundation to great legal marketing.
The Body of Knowledge provides clear standards for:
- Benchmarking existing staff
- Hiring new talent
- Guiding professional development
- Fueling LMA educational offerings
- And more!
View the new BoK and propel your career forward.