The Next Big Thing 2019 Theme Revealed

“Service Metamorphosis—Driving Performance Improvement!”

“Service” has been talked about for more than 30 years; and, if we are honest, the legal profession should receive an “F” for its efforts. The culture and structure of law firms have historically made measurable, institutional changes in service difficult to achieve. That said, we see a shift beginning to take place in the legal profession that focuses on service through critical conversations. The LMA 2019 Next Big Thing will identify how the numerous components of service can make a strategic difference in a collaborative relationship, and how it can be used as a competitive differentiator. Our concept of Service Metamorphosis scales to firms of any size – we will define and explore the four stages of service so legal marketers can play a critical role in working with lawyers to drive performance improvement with their firm’s internal and external clients.

Learning Outcomes:

  1. Change “Service” from a passive concept to an action that drives improved performance.
  2. Identify where your firm is on the 4-stage service continuum and know the practical steps to move your firm from one stage to the next.
  3. Help your lawyers answer the “How” question in proposals, RFPs, pitches and meetings – not just the “Who” or the “What.”
  4. Identify bespoke service value through one-to-one marketing and sales strategies.

Upcoming Webinar:

Join us for a webinar on this topic February 26 at noon CT.

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