You Don’t Know What You Don’t Know: Legal Marketing Secrets

Date: May 17, 2018
Time: 
1 p.m. CT

Sponsored by: ON24 (1).png

Domains: Marketing Management and Leadership & Business Development 
BoK Competencies: Management of Individual Personnel & Business Development Coaching and Training

Marketing is full of its epiphanies. Game-changing strategies and techniques that make life so much easier, you didn’t know what you were doing before! We’ve all been there and that’s fine: you simply don’t know what you don’t know. Let’s change that. 

We’ll bring you into the know on Thursday, May 17th at 11 a.m. PST (2 p.m. EST) when we sit down to chat with five of the best minds in the legal marketing world. What’s up for discussion? Simple: the revelations they’ve realized over their careers and how those changes have helped their firm innovate and succeed. During this hour-long webinar, you’ll learn how to:

  • Differentiate your firm with content that captivates and branding that sticks
  • Identify relationships, promote expertise and keep informed across all aspects of an industry
  • Use legal ops to create and grow client relationships
  • Implement digital marketing strategies with integrations that allow data simplify your work

We have a deep lineup for this webinar panel, including Rachel Shields Williams, Senior Manager, Experience Management, Sidley Austin; Michael Blachly, Director of Marketing and Business Development, Gray Reed & McGraw LLP; Merry Neitlich, Founding Partner of EM Consulting; Darryl Cross, Chief Performance Office and Founder, HighPer teams; Elaine Seaward, a Marketing Professional who has 16 years of solid, legal marketing experience, and our own Katie O’Rourke, Director of Senior Accounts as moderator.

It’s time to stop operating in the dark. Let’s shed some light on what you — and we — don’t know on May 17th. Register today.

Learning Outcomes:

  • Differentiate your firm with content that captivates and branding that sticks
  • Identify relationships, promote expertise and keep informed across all aspects of an industry
  • Use legal ops to create and grow client relationships

Presenters:
Rachel Shields Williams, Senior Manager, Experience Management, Sidley Austin
Michael Blachly, Director of Marketing and Business Development, Gray Reed & McGraw LLP
Merry Neitlich, Founding Partner of EM Consulting
Darryl Cross, Chief Performance Office and Founder, HighPer teams
Elaine Seaward, Marketing Professional
Katie O’Rourke, Director of Senior Accounts, ON24

 

Price: Complimentary for Members

 

Register to Watch

 

 

HOSTED ON:  ON24 (1).png

Recent Stories
Prepare for 2019: Renew Your LMA Membership Today

Still Time to Express Your Interest

Make an Impact: Help Lead LMA as a Committee Member