An influx of social media over the past decade — from LinkedIn to Twitter to Facebook — has enhanced the ways in which we communicate with target audiences, leading to quicker connections and serving as an important method of research when looking to establish relationships. But there’s more to social media than market reach, research and brand building – it can be a very powerful tool for driving business development efforts as well. At the core, all of a law firm’s social media efforts should lead to new and expanded business.
Join us for a webinar on Tuesday, March 13, at noon CT, in which a panel of seasoned legal marketers will explore how social media has developed far beyond being a brand-building tool to accelerating the relationship-building process, leading to new business and enhanced client relationships. Attendees will learn how to effectively use social media for lead generation and business development.
Liz Cerasuolo, Director of Marketing & Business Development, Goulston & Storrs (President of LMA Northeast)
Stefanie Marrone, Director of Business Development and Marketing, Tarter Krinsky & Drogin LLP
Gina F. Rubel, CEO, Furia Rubel Communications, Inc.
Price: Complimentary for members