Webinar This Week: Legal Operations as a Business Development Tool

The number of in-house counsels and legal ops professionals using the principles of legal operations* in their legal departments has increased dramatically over the past several years. These professionals have worked together sharing ideas, concepts, technologies and strategies to help create better efficiencies and predictability in their legal spend with outside law firms.

*Legal operations is a broad term that typically involves pricing, procurement, technologies, planning and strategizing between the legal ops professionals at the company and relationship partners and any legal operations personnel a law firm might have; this could be marketing, bus dev, pricing, IT, etc., depending on each company’s needs.

 

Many law firms, however, are lagging behind in both their understanding of this growing movement and in approaching their clients to discuss their preferences in this area. That's where you come in.

LMA CMO SIG members are invited to attend a webinar this Wednesday, Feb. 28, at noon CT that will explore the idea of using legal ops as an effective, timely business development tool. Attendees will learn:

  • How increasing pressure on law firms to adopt aspects of legal operations is pushing them to change
  • The critical attributes that a Director of Legal Operations for a major corporation says are the entry-level skills and basic understandings of legal operations needed to have productive conversations with clients and potential clients
  • Specific approaches and conversation starters to take back to your firms to start to get buy-in from management and relationship partners

Presenters:
Merry Neitlich,  Managing Partner, EM Consulting
Chad Hallberg, Director of Legal Operations, Valeant Pharmaceuticals

Price:  All CMO/Senior Marketer programs, unless otherwise stated, are only open to the CMO community. Please do not distribute registration links to those outside of the SIG.

CMO SIG Members – Register for this Webinar

 

 

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