Don't miss the Public Relations SIG sponsored webinar on December 19 at 1:00 p.m. CT, The Clout of Content and the Power of PR.
A good content strategy is focused and consistent with a firm's key branding message. PR and communications professionals can play a vital role in both helping develop content and delivering it to various audiences. This panel of content and PR experts will help you better understand what a content strategy is, how to develop one, how to use various communication channels to deliver your message and how to determine if your strategy is working or not.
- Develop a good, solid content strategy
- Evaluate best communication channel for your content
- Use analytics to improve and focus strategy