The Legal Marketing Association is soliciting proposals from market research firms capable of conducting primary research to meet the project’s goals noted below through a hybrid of quantitative and qualitative research.
LMA intends to conduct research among members to gauge their thoughts, preferences and perceived value of LMA membership and the events, programs and services that LMA offers. This feedback will be used to develop recommendations to augment LMA’s product and service portfolio, prioritize resource allocation and effectively communicate the value of LMA programs and services.
If you are interested in submitting a proposal, please download the RfP.
As noted in the RfP, LMA headquarters staff and volunteer leaders will evaluate the proposals. Following review of all proposals, LMA will select the firm that brings appropriate expertise, most closely aligns with project objectives and articulates a clear, achievable research plan to meet those objectives within the required timeframe.
Please note that the deadline for submissions is 10:00 p.m. CT on Wednesday, November 29, 2017.