Essential Writing Skills for Maximum Social Media Engagement

Join Guy Alvarez, Sharon Goodman and Stefanie Marrone for the Essential Writing Skills for Maximum Social Media Engagement webinar on June 20 at 12:00 p.m. CT. sponsored by the Social & Digital Media SIG and Public Relations SIG.

This program is not how to use social media but rather how to put your creative writing skills to use for a variety of social media platforms. What you should write and why will be answered in this webinar featuring Guy Alvarez (Good2BSocial) along with Sharon Goodman (Jones Day) and Stefanie Marrone (Tarter Krinsky & Drogin).

Learning Outcomes:

  • Deliver writing that’s clickable without being clickbait
  • Understand how to write for brevity and impact
  • Develop succinct calls to action
  • Analyze the aspects of an effective post to develop a repeatable process

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