LMA Comments on Model Rule Amendments Proposal

The ABA Standing Committee on Ethics and Professional Responsibility is in the process of preparing a formal recommendation to amend ABA Model Rules 7.1, 7.2, 7.3, 7.4 and 7.5, which address how lawyers provide the public with information about legal services. Legal Marketing Association (LMA) has joined with the Association of Professional Responsibility Lawyers (APRL) and other members of the community to applaud these efforts.

In February 2018, LMA solicited input from members on the proposed changes as well as examples of the impact the current rules have had on their marketing activities. On March 1, 2018, LMA provided feedback on the proposed changes through a formal statement supporting this work and encouraging consideration of additional amendments to the proposed model rules. Additionally, at the request of the ABA Working Group, LMA submitted examples from members highlighting the negative impact the current rules have on firms' ability to effectively inform the public about the services they provide. The letter and examples provided to the ABA are linked below for your reference. 

Thank you for your interest and support of this important work by the LMA Ethics and Marketing Working Group and the LMA Advocacy Advisory Council.

View the Letter


If you would like additional reading on this matter, we recommend the following sources.


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