How to Create a Compelling Content Marketing Strategy with Limited Resources

Below is the second in a series of posts of takeaways of the sessions from the LMA 2018 Conference in New Orleans.

 

How to Create a Compelling Content Marketing Strategy with Limited Resources

 

Presented by @StefanieMarrone - Director of Business Development and Marketing - Tarter Krinsky & Drogin

 

Social Media for Dummies

 

On a daily basis

  • Start with a small goal for social media engagement.
  • Like and/or share posts of others in your industry or firm.
  • Congratulate those in your network on job moves, promotions, job anniversaries, professional milestones (ie appointment to a board etc.).

Other

  • Connect on LinkedIn with new contacts you met immediately after an event.

Here is a simple strategy for your content:

  • Reuse and repurpose anything written.
  • Create once and use everywhere.
  • Use evergreen posts - post lawyer profiles or practice group descriptions on LinkedIn - when you are finished, start again.

That’s it! The idea is to keep it simple.

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How to Create a Compelling Content Marketing Strategy with Limited Resources

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