Welcome to the mouthpiece of Philly's L-marketers: Legal Marketing Briefs. Written by members and sponsors of the Metro Philly chapter of the Legal Marketing Association, it's "must reading" for all interested in marketing and client development of lawyers.
Calm and confident, sincere and straightforward, Holly Lentz Kleeman (Metro Philly LMA's 2007 president) shares her plans for 2013. As usual, her generous advice offers insight as to why she remains one of the industry’s most respected leaders in legal marketing.
Sales of smartphone-like mobile devices (such as the iPhone and iPad) exceed those of traditional desktop and notebook computers. It is now essential that your law firm website looks attractive and functions well on smartphones. This is accomplished by “responsive website design.”