We are highlighting some of the terrific leaders within our region as part of a series designed to provide our own Future Leaders with helpful career pointers, as well as tips and strategies for successfully navigating a career in the legal industry and building a strong professional brand. Next up in the series is Trish Lilley, President-Elect of the LMA Northeast region and the Chief Marketing & Business Development Officer at Fox Rothschild LLP in Philadelphia.
Trish has worked with, for, and around, lawyers for nearly 30 years – as a reporter covering the federal courts, a legal recruiter, a bar association executive and in a variety of law firm business development and marketing roles with AmLaw 100 firms.
What advice do you have for those legal marketers who are new to the field and looking to build their professional brands?
Be confident, not arrogant. Be generous with your time to your employer, colleagues and peers. Think before speaking. Over-read and over-research. Be the best-prepared professional at any meeting. Be a resource and be resourceful. Don’t whine. Dress like Sister Assumpta is watching. Demonstrate intellectual curiosity, a sense of urgency and a willingness to learn.
And the number one rule of life: Don’t be a jerk.
What do you think is the key for success as a legal marketer?
Resourcefulness. If you’re resourceful, you can figure out how to get things done, how to find information, how to best communicate with lawyers and colleagues, how to understand your and other industries, etc. I have no patience with junior folks who say they can’t [insert here – find/get/write/figure out/go/do/be] when they have Google and a cell phone.
What is the best career advice that you ever received?
Learn to type and you’ll always have a job. That’s still true. On a more strategic note: Anticipate the needs of your clients and have them met before they need to ask.
What do you wish you could tell your younger professional self?
While thinking before speaking is key, be confident enough to speak up and contribute ideas.
What do you love most about what you do?
The variety of projects, people and information I deal with on daily basis. It fuels my short attention span and impatience.