New Client Value SIG for LMA Members

Message to all LMA members -

LMA is pleased to announce the formation of a new Client Value Shared Interest Group focused on Pricing, Project Management and Process Improvement.

Shared Interest Groups - or SIGs - are communities of LMA members with common interests that join together to network, educate, and share best practices. Our new Client Value SIG will focus on pricing, project management and process improvement and will join our other 5 SIGs which include, CMO, Competitive Intelligence, Small Firm/Solo Marketing, Social Media and Service Provider.

The SIG is being formed under the leadership of Toby Brown, Director of Pricing and Strategic Analytics at Akin Gump, along with some of the industry's top leaders in legal pricing, project management and process improvement, many of who will be joining the LMA community as new members. These leaders bring with them a group of nearly 150 pricing and process improvement experts from the legal and business community and we are excited about the amount of experience and perspective they will bring to our pricing discussions and other LMA topic areas.

This SIG's focus furthers LMA's position as a thought leader for the legal marketplace as it relates to the 5 P's of marketing: Promotion, Placement, Pricing, Product and People. Members will share best practices and create an informed dialogue about pricing structures, project management and process improvement trends in the legal profession. LMA already provides content related to pricing considerations in the legal market; the new SIG not only extends but elevates our programs in this topic area.

The LMA is financially strong and strategically focused and, as a result, the LMA Board was able to act quickly and decisively to assimilate this talented group into our membership. We thank LMA's many strong leaders at the international, regional and local levels, whose past decisions and actions have brought us to this current state and have positioned to be able to seize opportunities such as this.

If you are interested in joining this new Pricing SIG, please visit our website and sign up.

The first in-person meeting will be held at the upcoming LMA Annual Conference April 8-10 in Las Vegas ( and we encourage all interested members to participate.

Aleisha Gravit
2013 President, Legal Marketing Association

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