When we first decided to use “Change” as our theme for this quarter’s newsletter, we were thinking about transitions under new CMOs or a firm's shift to an industry-based model. Little did we know a global pandemic would prove to be the ultimate change-maker.
While social media presents a host of marketing opportunities for law firms, capitalizing on them requires firms to differentiate themselves in a competitive and continuously evolving space. This article explores three best practices for crafting attention-grabbing social media strategies.
Transitioning into a new field can be challenging. In this article, Catherine discusses how she leveraged LMA and LinkedIn to learn more about the legal industry, network with other legal professionals, and accelerate her transition into the industry.
Most marketing and business development functions have encountered team leadership changes at least once during their careers. In this article, three marketing professionals share their perspectives on navigating these changes.