On the final day of the 2019 LMA Annual Conference, a panel of C-suite leaders converged at the same conclusion: While we all thought we would be doing something very different from what we are doing now, we wouldn’t change the path that got us to where we are.
Web metrics are measured through key performance indicators. But not many law firms are measuring them fully. While many firms are measuring ... profitability, billable hours and overall productivity—most firms, and their marketing teams, miss the mark by not measuring cost rates or even win rates.
Ever wonder how other firms your size can afford that CRM, and if anyone actually uses it? In Baltimore on October 17, we put our heads together to ask questions and share ideas (both good and bad) at our annual BYO Think Tank for Small to Mid-Sized Law Firms.
Content Pilot executives Deborah McMurray and Keith Wewe presented on how law firms respond to the request for proposal (RFP) process at the 2019 LMA Mid-Atlantic Region Conference. The presenters’ main point: law firm marketing teams need to view the RFP process as part of revenue generation.