Ask a room full of legal marketers how their firms got started in content marketing, and the answer will likely be, “Well, we just kind of did it.” Many of us probably dove headlong into the practice without a complete understanding of what content marketing can do and how to get the most out of it.
In the highly competitive legal market, potential clients have many options for most types of legal work. In some instances, attorney brand advocacy can be the difference between landing a client or not.
But, you probably already know this; as a legal marketer, expanding your digital imprint has be
Legal marketing is unique among other in-house marketing roles in that you are serving the organization as whole and individual lawyers simultaneously. I often describe my role as a legal marketer as a hybrid between in-house and agency work – my job is to advance the goals of one organization (the
The holiday season is quickly approaching. Just step into any major retail store, and you will be reminded that the season of giving, spiced eggnog, gingerbread, pinecones and the like will soon be upon us. For us legal marketers, that means holiday e-cards are of top priority.
Events are the second most powerful marketing tool for your law firm (after the website) and a ripe business development opportunity that you should not waste, says Rachel Sapperstein, marketing director at Blank Rome. Rachel, speaking to the Future Leaders SIG on September 28, 2016, shared practica